Early this year, I commented on glue-sniffing and problem gambling TVCs by JWT and Y&R respectively.
In a similar vein comes a series of videos on the Human Organ Transplant Act. Directed by local filmmaker Royston Tan, these vignettes are dramatic without being OTT; and thought-provoking without being grating.
Letters
Suzie
I like how they’ve identified all the prickly issues and checked the boxes by subtly pushing the right buttons. Brilliant. read more…
Air New Zealand’s Nothing to hide campaign is one catchy headturner.
And it’s got this cute Kiwi accent.
But is it all that original?
Have a look at Elave’s skincare campaign from some years back and decide.
In a rare deviation from the yarn marketers are paid to spin, this is a true story.
As a conscripted recruit over a decade ago, my daily objective was unwavering: get away with doing as little as possible. The point came when I was given a choice as to which of two guts-and-glory paths I would prefer to pursue for the remainder of my military stint. It is hardly surprising that I declined both and requested the path of least resistance – or so it was perceived.
The interviewer, roughly twice my age, took it in his stride. With a knowing nod, he said:
Be careful what you wish for, because what you think you want may not be what you think it is.
Help Ed, by Prudential, is an example of a decent campaign idea derailed by abject execution. The lines between media, creative, digital and so forth are rapidly being fudged, but if ever there was a case for why they should stay, this would be it.
More on that later.





