A tale of not-so-noble media

In academia, they tell you that the noble role of the media is to inform, to educate and to entertain – ‘media’ in this context refers to the press.

And then they go on to muddle things by talking about the co-dependence between editorial and advertising.

I think it’s fair to surmise then that:

- The role of editorial is to inform, educate and entertain in order to garner eyeballs; and

- The role of advertising is to persuade, sell and monetise these eyeballs in order to fund editorial

In the age of social media and user-generated content, there is no editorial to fund, is there?

The plot thickens.