Screen occupation, mind evacuation

In a typo-ridden report, Yahoo! Hong Kong managing director Alfred Tsoi is quoted as saying that online advertising can be as effective and creative a brand-building tool as TV.

That I do not dispute, though the article is devoid of any supporting statements.

He is then quoted as saying,

Online advertising is about screen occupation. The bigger the ad (sic) occupies the screen, the easier (sic) to catch the viewers (sic) eye.

I hope he was quoted out of context.

Otherwise I would be sorely disappointed at how shallow this view sounds, coming from a senior online media professional.