Alcohol ads in the digital space

Could any other brand ad have made people sit through (even lap up) six minutes of heritage narrative? (At three words per second, that would have made over a thousand words – an impossibly lengthy ‘About us’ web page.)

Not likely.

Elsewhere, Desperados beer‘s use of social integration to recreate the party experience online is really nifty and the production quality is excellent, but I’m not sure how much more predisposed to the brand it will really make people.

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