The evolving face of social search

So Google+ (which I admit I don’t use much) has come out of the closet with its take on social search: Google+ results will appear within a separate tab, ostensibly as results recommended from within your trusted sphere.

That’s not particularly surprising. Yahoo!, Twitter and Facebook inked deals to include social results within search years ago, and Google responded by building its own social network from scratch.

What’s relevant to brands and agencies is that from an SEO perspective, it foists the need, more than ever, to make content viral-ready. Provided use of Google+ gets widespread enough, that is.

 

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