About

I am an agency staffer in Singapore.

I make a living from advising client marketers on how to influence and benefit from consumer behaviour, most commonly on newfangled digital platforms. Yet for reasons that elude myself, I have always favoured putting the story before the technology, the old-fashioned way also happen to believe that the only (economically and emotionally) sustainable way to do business is to solve problems.

This site is a collection of responses to what I observe, read about and work on – some measured, some decidedly less so. Perched midway along the pecking order, I’d like to think I’m neither blinkered by complete inexperience nor gagged by the need to be politically correct.

Opinions and observations expressed are entirely personal unless otherwise specified. Rebuttals and professional requests welcome – please.

longtalemarketing [at] gmail [dot] com

(Yes, that’s me in the masthead.)